- Competitive Intelligence and Research - Magic Logix will determine what tactics your competition used to attain rankings. Magic Logix will provide a competitor analysis on the top 3 competitors. Each competitor will be ranked in search traffic across the keywords selected. The report will help analyze keyword density across the competitor's web pages.
- Traffic Analysis - Magic Logix will perform a comprehensive Web site review and analyze existing metrics. Based on these reports Magic Logix will provide initial and ongoing recommendations on keywords, targeted search engines, and architecture of the Web site. Review of existing site traffic, including referring, direct and search sources. Review of visitor profiles, including browser capabilities, network access, and geographic data. Analysis of top landing and exit pages, and content for enhancing site architecture. Review of conversion paths and abandonment funnels.
- Keyword Analysis & Selection - Choosing the appropriate keywords or key phrases is essential to successful SEM. Magic Logix will work with the client to identify keywords and/or phrases that are relevant to the client's product and services. Magic Logix will then research these keywords for their frequency of use within top search engines and provide recommendations based on this data. Generate a preliminary list of keywords and phrases for optimization. Search engine frequency for the preliminary list words. Finalize list of up to 25 keywords/phrases.
- Update and Maintain Metatags/Alt Tags - Meta and Alt tags are used to help define or emphasize important words or phrases on a Web page in order to achieve a ranking on search engines for specific keyword queries Magic Logix will update and add keywords and/or phrases within the metatags and alt tags of the existing site enabling higher page rankings. Analysis and review of existing metatags and alt tags. Insertion of new or updated metatags and alt tags within the main sections of the site.
- Creation of SEO Site Index and Google Site Map - Magic Logix will create and maintain a search engine friendly site map and a Google site map. The Google site map is an important component in achieving and maintaining top rankings on the world's number one search engine.
- Content Optimization - Web site content (headers, body copy, captions) is an essential component in search engine marketing. Magic Logix will provide analysis and recommendations for adding new or updating existing Web site content to encourage higher search engine placement. Magic Logix's primary goal will be in helping the client fully optimize the sites' content. Magic Logix will optimize content develop a schedule for the optimization of additional pages throughout the contractual period.
- Resubmission to Search Engines and Directories - Magic Logix will manually resubmit the site to the major search engines and directories for indexing every 3 months or upon major content updates. Any costs and fees charged by the individual search engines is the responsibility of the client.
- Directory SEO submissions
- Search engine submissions
- Manual resubmission of sites to primary search engines and directories
- Manual submission/resubmission to secondary and industry-specific search engines as needed
- Link Popularity - On many Search Engines, the number of external sites and pages that are linked to a site (Link Popularity) plays a significant role in the determination of Web page's rank. Magic Logix will work to increase the link popularity of the Web site through complimentary listings and links, association and industry links and the Magic Logix Link Directory. Any costs associated with a listing and/or link will be presented to client for review prior to inclusion and will be the client's responsibility.
- Article submissions
- Social bookmarking
- Stumbleupon submissions
- Analysis and Review of existing Link Popularity with recommendations for improvement
- Addition of site to complimentary listings and links as needed
- Addition of site to industry-related and association links
- Conversion Optimization - Having the best possible visitor experience will allow your site to maximize its conversion potential, and ultimately your ROI. To improve your site(s) conversion rate, Magic Logix will provide an initial analysis of site content and recommend updates and modifications that will increase user conversion, including new or edited calls to action, user interface enhancements and promotions to capture customer information. Initial and continual review and analysis of existing site. Recommendation of user-friendly and actionable copy/visuals.
- Periodic SEO Maintenance - Magic Logix will actively monitor the results of the search engine marketing activities and make recommendations as necessary to ensure optimal results. This includes a monthly review and advisory meeting with the client to discuss new strategies.
- General Advisory and Client Education - Magic Logix will advise and educate the client on new Web and ecommerce technologies, search engine updates, site enhancements and integrated marketing ideas. This does not include the development or implementation of such recommendations.
- Reporting - Magic Logix will provide monthly reports reviewed each month via conference call or email.
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