1. Choose a domain name. Because no two parties can ever hold identical domain names, picking a domain name lets you have a truly unique identifier of you or your company. It is how your site visitors and customers will remember you and find you among the millions of other websites on the Internet.
2. Define your target buyer. Thoroughly research your customer's profile and preferences. Use market segmentation strategies so that you are able to design a web site which can help you in attracting your target audience.
3. Make it easy to surf through, keep your web site user friendly. The layout is the placing or positioning of the contents of a website or a web page. Layout is very important in designing of a website and can make it look attractive.
4. What's the online retail equivalent of "location, location, location?" Answer: Links to your site in all the right places.
5. Next, develop come-hither offerings, teasers, interactive ads and must-read content.
6. Add features like media streaming features and social media so that you can take advantage of these when it comes to promotion of your web site.
7. Test-run it before going live. Make any changes in the structure which are required at this stage.
8. 
   

While all the 7 steps above will ensure a good web design, you must consider that accessibility is also a very important aspect in web site design. To insure a visitor will return, your website should be accessible from any place and at any time. Make it accessible by using advanced technologies and the best servers. Use minimal animation and graphics. People generally will not like to wait for a website that takes too long to display.